The Categories of Marketing: Advertising, Marketing, and Sales Defined Entered by Carter McNamara, MBA, PhD Also, consider Related Library Topics It’s easy to become confused about categories of marketing terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different — but similar activities. Some …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the market, for …
Effective Management Strategies for Marketing and Public Relations Committees © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. The vast majority of content on this topic applies to for-profits and nonprofits. This book also covers this topic. Marketing Committees Committees The purpose of the Board Marketing Committee is to ensure ongoing, high-quality marketing. “Marketing” is …
Reputation Management 101: Public and Media Relations Strategies © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Public relations activities aim to cultivate a strong, positive image of the organization among its stakeholders. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan …
I am seeing there is still a great interest in people wanting to become Technical Writers. For that reason, I am going to review some steps to become one. If you are currently employed: • write about your job and what the requirements are for that position. • write about all your daily tasks and …
A Technical Writer needs to create a Knowledge Community. How and why we need a Knowledge Community you ask? Being a Technical Writer can be difficult when trying to obtain knowledge. Whom do you consider for contacting, where do you look. How do you decide if you should gather knowledge verbally face-to-face or in meetings, …
Everyone gets stressed out at work no matter what your job function. As a Technical Writer, you too will probably have situations at one time or other where you get stressed out as well. In order to avoid communicating less or ineffectively, take a break or slow down for a while. Here are a few …
Trying to communicate technical information to various cultures is not as simple as others may think. For a technical communicator, it requires more than just training, because being moderately acquainted with cultural differences is just not enough. Likeminded A previous post that I had written on communicating globally, noted that ‘Individuals need to understand the …
