‘Why?’ The role of Technical Writers possesses a lot of technical knowledge such as in software and data skills, including investigating, researching, and being a middleman between the target audience, management, technical personnel (I.e., programmers, engineers), and others. Being a Technical Writer means being able to gather, communicate, and translate essential and necessary technical information …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the market, for …
Not long ago I worked with an energetic, creative group who, while focusing on presentation skills, wondered how to best engage their audiences. I asked them what engagement strategies they appreciated when they were in the audience. They had plenty of ideas about engagement techniques that I think any speaker could benefit from. These are …
Numerous types of processes (i.e., business processes) exist in many organizations. Processes specifically involve defining and outlining a sequence of events or systematic movements that are to be followed. These processes need to be documented and identified by the Technical Writer. Benefits Documenting processes • ensures that everyone understands the overall picture of what the …
It is always good to do a review as some of us might have forgotten the essentials of how to create a document full of technical information for your audience. Another acronym for technical writing could be informational writing or knowledge writing or even instructional writing. Let us start at the beginning. Basics • Build …
We don’t always realize it, but sometimes we are being told what to do visually. Take these as examples: • A zebra crosswalk on the road – we know to walk within the zebra crossing. • A sign of a bicycle – we know the lane is a bicycle path. • A light switch- we …
If you are presenting, odds are you are using your laptop either to walk the listeners through content in a small group, or projected on a screen to a larger group, or online when speaking with a virtual group. It’s just how we present these days. But so many people stumble over the technology, which …
Story telling is useful, effective, and important when it comes to communication. You do not have to listen to complicated boring lectures nor read tons of manuals to understand the content. For example, how do you show the growth of a company? How do you show what happened during its history? Visual storytelling can help. …
