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We see one simple fact overlooked often in crisis planning – you can’t divert 100% of your assets to recover from an issue when there’s still a business to run. This video from Rave Mobile Safety looks at telling stats about how prepared organizations really are for crisis management, and how many would truly be able to weather a storm without letting day-to-day operations slip.
Too often organizations assume they’ll be able to maintain operations and manage an ugly situation when the reality is the folks in critical roles are often already stretched too thin. Leveraging technology and careful planning, along with actually practicing use of both, is critical to surviving the inevitable negativity every organization encounters at one time or another.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
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