Sections of this topic
How to Turn Online Traffic into Money – #4 of 4
First, have you covered the basics to create a “sticky” site? If not, read up on Search Engine Optimization (SEO). SEO is critical to attract your target traffic. Then, be sure that you have an eye-catching reason for the visitor to read your site within TWO seconds of landing there. Offer engaging and informative content. If you don’t understand what interests your target audience, back up and figure that out. Make your site intuitive – easy to navigate. Emphasize security. And integrate user-friendly interfaces for e-commerce sites.
Website Traffic Conversion
Now that you have traffic, consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue Team, offers case studies on web traffic conversion using Twitter. Companies such as Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s are role models for smaller businesses by using Microblogging to actually close sales.
Twitter Case Studies
Many of these companies use coupons to drive customers directly to their website. A few examples:
- Boloco, (burrito restaurant) almost tripled their business over print coupons.
- Albion’s Oven (bakery) Twitters about what is FRESH. (Yum!)
- Timm Ferriss uses Twitter in his educational nonprofit work.
- Dell finds that their coupons are regularly re-tweeted. They attribute $3 million in sales to their Twitter posts.
For the full story, see “Closing the Sale with Twitter”.
For more social media “Marketing” tips and tactics, search these phrases:
- Web Traffic Conversion
- Twitter case study
- Website Traffic Conversion
Happy “Marketing” hunting!
Do you have case examples of B2B sites converting traffic into sales??
——————
For more resources, see our Library topics Marketing and Social Networking.
.. _____ ..
ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman assists clients in establishing and enhancing their online brand, attracting their target market, engaging in meaningful social media conversations, and converting online traffic into revenues. Email: Lisa @ LisaChapman.com
