Sections of this topic
Reputation Management — Protecting or Repairing Your Reputation
Sections of This Topic Include
Online Reputation Management – Monitor Your Web Presence
10 Tips for SEO Reputation Management
Additional Perspectives Reputation Management — Protecting
or Repairing Your Reputation
Also consider
Related Library Topics
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10 Tips for SEO Reputation Management
© Copyright Chesa Keane (guest blogger
for Jonathan Bernstein)
- Focus on Google for search results; the other search engines will follow
suit over time. - Review your website for keyword placement and density (keyword/total word
ratio); you won’t be found if the keywords are not present in the proper
configuration (i.e. there are requirements for the number of keywords used
in different parts of the code that creates the page). - Update your website frequently; stale sites drop fast and fresh information
keeps your site sticky (viewers stay and return). - Present clear calls-to-action; give your visitor a reason to respond.
- Validate your web pages for error-free code; Google will downgrade poorly
constructed websites. - Content must be relevant to both the website and the web page.
- Avoid Flash content and frames pages; these websites cannot be reliably
indexed. - Obtain inbound links from relevant, high-profile websites with good PageRank.
- Create multiple points-of-presence (e.g., blogs, article publication, activity
at forums, social media), where you can get as many positive messages out
as possible, pushing the negative messages down on a search engine results
page. - Monitor your results constantly and adapt quickly based on the results.
Online Reputation Management – Monitor Your
Web Presence
© Copyright Robert Stretch
Since anybody can publish anything online, protecting your brand is more critical
than ever. One or two bad reviews wield more power than ever by influencing
potential customers and colleagues.
Damage control in the form of (ORM) needs to be one of your top priorities.
Online reputation management is monitoring your company’s web presence
across the internet. It means watching competitors’ websites, keeping
up to date on social media mentions, and monitoring what is said about you through
the search engines.
What is ORM?
The gist of ORM is to keep negative content about you, your company and/or
brand from popping up on the World Wide Web. Though it sounds tasking, ORM requires
little time as long as it’s conducted routinely. To get started, follow
a few easy steps to keep your online rep clean.
Think Like the Slanderers
People who want to ruin your reputation—such as disgruntled ex-employees
or angry customers — may go to unthinkable lengths to do so. However,
if you try to anticipate their moves, you give yourself an advantage. For example,
it’s a good idea to buy domains similar to your primary one. But your
slanderers might buy domains that defame you, such as johndoefails.com. Of course,
if you buy these first, no one else can claim them.
Defend Yourself
ORM is just as much about creating new content as it is countering existing
content. First, you need to discover complaints before you post a rebuttal.
Start by creating a Google alert. An example for our company would be VA Mortgage
Center.com complaint, and variations of that. Once you know where the content
is, you may appropriately defend yourself. Getting loyal customers to write
testimonials is a great strategy. There’s no harm in asking customers
for their support via positive reviews on websites such as Yelp.
Stay Up To Date
Though that Google alert will help, it’s a search confined only to Google’s
servers. Scavenging the rest of the information superhighway means manually
searching certain terms on Yahoo!, Bing, AltaVista and Dogpile. Branch out,
and try different phrases that include your name/brand/company.
Produce and Publish
Now that you know what you’re up against, it’s time to produce
content. Blogs are a great, inexpensive method of publishing content. From there,
you can share what you’ve done on social networking sites. Don’t
get too carried away in your work by boasting excessively, but highlight some
recent accomplishments.
Consider making your work a weekly or bi-monthly piece that covers everything
you or your company has done. Remember, ORM is about proving that you’re
a professional in your field and keeping that image squeaky clean.
Additional Perspectives Reputation Management
— Protecting or Repairing Your Reputation
The
I-Reporter (dealing with Internet reputation issues)
Online Reputation
Management
Protecting Your Organisation Against Reputation Risk
Minimize Reputation Risk With The Use Of Mental Models
What Is The Cost Of NOT Training Management in Reputation Risk
& Crisis Management?
Towards Managing Reputation in a Formal Manner
Social Networks Poses Serious Reputation Risk
Who is Responsible for your Organisation’s Online Reputation?
Best Practices for Managing & Protecting Business Reputation
Managing Your Business Reputation Online Is No Longer Optional
Reputation Management is a Necessity
8 Ways to Stop a Coworker From Sabotaging Your Reputation
Social
Media Connects Japan
Lightning Speed – Your Reputation Life Saver
5 Reputation Management Online Tips That Work
Also consider
Crisis
Management
Social
Networking
For the Category of Public Relations:
To round out your knowledge of this Library topic, you may
want to review some related topics, available from the link below.
Each of the related topics includes free, online resources.
Also, scan the Recommended Books listed below. They have been
selected for their relevance and highly practical nature.
