Ethics Practices that Could Have Prevented the Shirley Sherrod Debacle

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    The morning before the brouhaha over Shirley Sherrod vomited out of Fox News to create a domino effect of shameful response, I happened to publish an analysis of journalistic ethics today in the form of an article telling non-journalists exactly how to fight back against unethical media. If the practices espoused in the article had been followed, a lot of innocent people, including Shirley Sherrod, could avoid being hurt in the court of public opinion.

    I hope all readers of this blog find the “how to” piece useful, and please pass it on!

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]