Business Research (Including Nonprofits)– Recommended Books

Sections of this topic

    Recommended Books – Business Research

    General Business Research

    Market Research

    Nonprofit

    General Business Research

    The following books are recommended because of their highly practical nature and often
    because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.


    Market Research


    Nonprofit-Specific


    Nonprofit Program Design, Marketing and Evaluation - Book Cover
    Field Guide to Nonprofit Program Design, Marketing and Evaluation
    by Carter McNamara, published by Authenticity Consulting, LLC.
    Well-developed nonprofit programs are based on research to verify unmet community needs, how those needs can be met through programs,
    how clients can best access the programs, what clients and others are willing to pay for the programs, and potential
    competitors and collaborators. Funders expect to see this level of research from nonprofits applying for funding.
    This book provides step-by-step guidelines for conducting relevant — and especially realistic and flexible — market research.
    Includes many online forms that can be downloaded.